This means any change of behavior is temporary.įor a study on normative influence refer to Asch. Normative Social influence tends to lead to compliance because the person smokes just for show but deep down they wish not to smoke.

Where a person changes their public behavior but not their private beliefs.įor example, a person may feel pressurised to smoke because the rest of their friends are. Normative social influence is usually associated with compliance, To fit in with the group because they don’t want to appear foolish or be left out. Normative social influence is where a person conforms Norah probably conformed to gain group approval and membership whereas Jan believed the other students to be ‘right’ in their belief that organic food was ‘good’.” She only conformed publicly to her friends’ behavior but had obviously not privately undergone attitude change to eating organic as she reverted to eating non-organic in the holidays. She has publicly and privately changed her attitudes and now permanently only eats organic food. Provided by PsychLogic Revision Notes “Jan shows internalisation. Both girls conformed, but for different reasons.Įxplain which type of conformity each girl was showing. Norah was happy to eat organic food while in the house, but when she went home for the holidays she ate whatever her mother cooked. Jan had listened to their point of view and now she also eats only organic food. All the other students were very health conscious and ate only organic food. Jan and Norah have just finished their first year at university where they lived in a house with six other students. However, there still be no changed to internal personal opinion.Ī good example is Zimbardo's prison study. This type of conformity extends over several aspects of external behavior. For example, a policeman, teacher or politician. Identification occurs when someone conforms to the demands of a given social role in society. This is the deepest level of conformity were the beliefs of the group become part of the individual’s own belief system.Īn example of internalisation is if someone lived with a vegetarian at university and then decides to also become one too because they agree with their friend's viewpoint / someone converting religions would also be a good example.įor a study on internalisation refer to Jenness (see below). An internal (private) and external (public) change of behavior. Publicly changing behavior to fit in with the group while also agreeing with them privately. For example, a person may laugh at a joke because their group of friends find it funny but deep down the person does not find the joke funny.įor a study on compliance refer to Asch's Line Study. The individual changes their views, but it is a temporary change. This refers to instances where a person may agree in public with a group of people, but the person privately disagrees with the group’s viewpoint or behavior. Four areas of social influence are conformity, compliance and obedience, and minority influence.Ĭonformity is a type of social influence defined as a change in belief or behavior in response to real or imagined social pressure. Social influence is the process by which an individual’s attitudes, beliefs or behavior are modified by the presence or action of others. Read the model answers to get a clearer idea of what is needed. “Effectively” means that it needs to be clearly linked and explained in the context of the answer. The descriptions follow the same criteria however you have to use the issues and debates effectively in your answers. If there is more than one individual in the scenario you must mention all of the characters to get to the top band.ĭifference between AS and A level answers In application questions, examiners look for “effective application to the scenario” which means that you need to describe the theory and explain the scenario using the theory making the links between the two very clear. Effective use of terminology (use the “technical terms”).

Social amnesia definition